Why Advertising Doesn't Work? Part 2
Advertising vs Word Of Mouth
Another effective way to bring traffic is word of mouth. This includes email marketing, forum marketing, blog marketing and social media marketing.
The general idea is someone writes a recommendation about a particular product.
The media can be in the form of email, blog, forum post or social media sharing.
The concept is this: when someone says a product/service is good, many people will give it a second thought.
Even if the sales letter is poorly written, even if there is no sales letter at all, many people may still try to find out what is so good about this product/service.
In other words, people are trying to find reasons that the product/service is good because other people say it is good.
This is especially true if the recommendation is from someone they trust or a third party who does not benefit from the sales of the product.